As the Second World War ended and American soldiers returned home, the country went through a period of rapid change. New tastes and influences in sport and fashion spread across the nation. Radio, TV and magazines introduced people to an active lifestyle they had never dreamed existed. As sports activities influenced many creative tailoring features, the demand for a comfortable look continued to spread. GANT shirts helped define the casual-yet-smart look. There was a booming middle class that appreciated the perfect roll of a GANT collar and the quality of fabric one could expect with a GANT shirt. Until the late 1960s GANT had been solely a shirtmaker but now the time had come to use their specialist knowledge to broaden their range. In 1971, they produced their first collection of American Sportswear including ties, trousers and rugby shirts.
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